How to Start with SEO Reputation Management

SEO is very important if you want to shape and control what people say about your business in the SERPs. Here are six SEO tips that will help you keep your online image in good shape.

Good brand management includes all kinds of marketing.

Using the same tone of voice in your ads, emails, and billboards, and picking the same photos for your website and billboards all help to paint a picture of what your product or service is like.

Sometimes, though, your brand might get some bad news or reviews that can change how people think of it.

If a possible customer wants to find out if your business is trustworthy, they will probably look for you online.

They won’t be satisfied with just going to your website; they’ll want more independent feedback.

So, managing your online image is very important.

It means creating and controlling what people say about your business online.

In this process, SEO is an important step to think about.

Why is it important to manage your online reputation?

A search is often the first step in researching a brand, product, or service online.

When someone looks for your brand, your website will probably only be one or two of the results that come up.

All of those other search results might have something to say about your business that isn’t as good as you’d like.

For Corporate Brands

Bad reviews happen for corporate brands.

A neutral third party can make comparisons between your product and that of a rival that isn’t good.

Bad news can get a lot of attention.

If you don’t actively keep an eye on what comes up at the top of search results for your branded keywords, you might miss out on a chance to spot problems with your image.

Once a story about your company goes viral or wrong information is posted on a third-party website, it can be hard to fix the damage to your business.

It’s important that the word about your business is on the first page of the SERPs.

If you handle your online image in a proactive way, you may be able to fix false information or push down negative content.

Our Name as a Brand

All of this is true for both your personal brand and your business brand.

You need to make sure that the online information gives a good picture of your business.

All of us are getting very good at putting a good spin on ourselves on social media.

We try to make ourselves look good by editing photos, picking out the best parts of our lives, and only sharing information that makes us look good.

Employers and managers are looking at the social media pages of job applicants more and more often.

But what if someone looks for your name?

What comes up on the SERPs’ first page?

How to Use SEO to Take Care of Your Online Reputation

I won’t tell you how to get your website to rank for your brand term; I’ll just tell you that you need to.

This can be hard if your brand name is a word that means something in your language or in a different language.

It can be especially hard if your brand name isn’t that different from other brands.

You do want your brand name to rank as close to number one as possible, though.

This way, the first result for your brand name that isn’t a paid result is a property that you own.

Also, you want the buildings in places 2, 3, 4, and 5 to be ones you own.

1. Take charge of the first page

As much as possible, you should be in charge of the first five or so results for your brand.

Your social media pages, your website, and any other digital properties you own.

When a possible customer searches for information about your brand, you want the information they find to be accurate.

This means that you should use the most popular social media sites in your area.

Set up a page for your business on Facebook, LinkedIn, and Twitter.

Social media sites have a lot of authority and will do well in most searches for brand names.

Don’t settle for just being on social media though.

Set up a page for your business on review sites and sites that compare different industries.

Basically, it’s any item that you don’t own directly but still has some control over.

2. Use social media and review sites a lot.

Putting yourself out there on social media and review sites can be risky.

People will say what they think and leave reviews.

Not all of them will be good.

But just because you don’t have an official Twitter account or a Glassdoor page made by your company doesn’t mean that rivals or unhappy workers won’t talk about your business anyway.

You might just not be able to see it as much.

Make sure you reply to all comments, whether they are good or bad.

If someone searches for your company on Google, a bad tweet might come up.

Keep your business active on social media and review sites so you can respond to any bad comments and keep them off of Google’s first page.

3. Add your business to Google My Business

You can own this part of the customized search results, too.

When someone searches for your brand, your Google My Business page could be the first thing they see.

During the holidays or when COVID-19 is in effect, you might have to change your office hours or when it’s open.

Google My Business is the best place to keep this information up to date.

If you don’t have a Google My Business page, a search for “[your brand] opening hours” might pull information from a website that hasn’t been updated.

Google Posts

Google Posts is another way that a Google My Business page can help a business control its image.

Posts are short pieces of information that will show up on your Google My Business page.

They let your brand add fresh offers, articles, or changes directly to Google’s search results, so you don’t have to fight Google’s ranking system or wait for indexing.

If you need immediate PR or want to get something out there quickly, this is a good way to do it.

Reviews: Having a Google My Business page does mean that reviews of your business could show up at the top of the SERPs.

If someone posts a review on your Google My Business page, there’s not much you can do to get rid of it.

It would have to break Google’s review rules in some way, and even then, there is no promise that Google will rule it as such.

A good way to control your image is to deal well with both positive and bad attention.

On Google My Business, you can react to a bad review, which gives your business the chance to turn a bad experience into a good one.

Questions & Answers

Google My Business also has a part called “Q&A,” where people can ask you questions.

The biggest problem is that anyone can answer those questions.

This is a good way to find out what your audience wants to know, but it is also a very public way to do so.

It is important to know what questions are being asked so that you can give the right answer.

There is nothing stopping a good-intentioned (or bad-intentioned) person in the public from giving the wrong answer to a question.

Keep an eye on this part of the SERPs to make sure you’re taking care of your online image well.

4. Make the content around keywords that could be bad.

People Also Asked (PAA) search hints will often come up when you look for a brand.

The PAA findings are a treasure trove of information for your phrase research for managing your image.

These ideas can make people think of questions about the brand that they might not have thought of before.

For example, since I live in the UK, I don’t hear much about or know much about the name Walmart.

But looking for “Walmart” brings up these PAAs.

Before I saw this PAA, I wouldn’t have known that some people might think buying clothes from the brand is a bad idea.

I do now.

Not only does the question “Is it bad to buy clothes from Walmart?” If you don’t know much about the store, the search results it shows are even more confusing.

“Is [brand] legit?” and “Is [brand] a scam?” are two other popular PAAs that will show up when you look for a brand. and “Can I cancel my [brand] subscription?”

Even if your potential customer has no reason to think your brand is a scam, seeing questions that have already been searched may make them think so.

Check the PAAs for your brand that come up.

If they say anything bad, even a little bit, you need to make sure that you are the main part for them so that you can change their minds.

5. Do things that make news for the right reasons.

Many people won’t feel sorry for you if you try to get rid of a high-ranking bad news story that is based on facts.

Instead, try to get into the news for the right reasons.

Get the word out about the good things you do for charity, the teams in your area, or the environment.

Focus on digital PR just for the sake of PR, even if all you get is a mention of your brand.

If it’s on a site with a lot of respect, it might be enough to beat out review sites, comparison sites, and other sites that could be bad for your brand.

The key is to have a lot of good things said about your brand on the front page that doesn’t come from places you directly control.

Set up an alert for a brand

Use Google Alerts or other tools to keep an eye out for when your brand is talked about online.

There’s a chance that a reporter or reviewer will be willing to hear your side of a bad story.

It could be that the hours your business is open have been wrongly reported or that other facts have been wrongly stated.

That alert could give you a chance to fix false information or hurtful accusations before they are read by too many people.

6. Not Everything Is About Google

Don’t forget that Google isn’t the only search engine out there.

Make sure you do these things for these search engines as well.

Set up a Bing Places entry and check the first page of DuckDuckGo for terms related to your brand.

If your company could be looked up on a different search engine, it is very important that you manage your image there.